Masculinity in the Media

  Most media portrayals of men show a heterosexual man rewarded for self-control, violence, financial independence and physical desirability.
  Male characters are often seen more in a public sphere of work than the private sphere of the home, and issues relating to work are seen as more important than personal problems.

The most popular male stereotypes for males in the media are:

• The Joker-a comedic character. A potentially negative consequence of this stereotype is the assumption that men and boys should not be serious or emotional.

                                     

• The Jock-always willing to compromise his long term health, will fight when necessary and must avoid being soft. By demonstrating his strength, the jock wins the approval of other men and the adoration of women.

                                      

                                         

• The Strong Silent Type-in charge, decisive, containing emotion and succeeding with women. Reinforces the idea that men and boys should be in control and that talking about emotions is a sign of weakness.

                                                                             

• The Big Shot-defined by professional success, acquiring possessions that society deems valuable. Suggests that a 'real man' should be financially and socially successful.

                                     

                                      

• The Action Hero-strong, aggressive, angry, engages in violent behaviour.

• The Womaniser-Confident, sharply dressed and handsome this man embodies what the media portrays as the ideal man.

                                  
                                      

• The Buffoon-the bungling father figure in sitcoms and comedies. Well-intentioned and light hearted, they range from slightly inept to completely hopeless when it comes to parenting and domestic issues.