Evaluation

In what ways does your media product use, develop or challenge forms and conventions of real media products?







The usual conventions found in an action film is something we were looking to avoid or put our own twist on; for example, many fight scenes in action films are quixotic in nature. To counter this we made our fight scene hyper realistic to add a gritty edge to the conflict. Furthermore the usually hectic scenes of an action film were left behind due to the impracticality of filming in a densely populated area. Our film does conform to several conventions of typical action movies, including the use of weapons, the building of tension through appropriate music, a fight, a chase and general violence. Moreover the costume choice in our film fit with the conventions of an action film with the protagonist plain clothed for the audience relation to the character and the antagonist wearing a gas mask in order to alienate himself from the audience.









How does your media project represent particular social groups?

Our project can be seen as representing people from a working class background as being violent, as all three characters engage in violent acts that result on two of them being killed. The costume choice is paramount for this representation.



What kind of institution might distribute your media project and why?


The type of institution that would distribute our project would mostly likely be a production company such as Film4 or StudioCanal UK, as they have a track record of producing and distributing independent, gritty, British films.


Who would be the audience for your media product?







The audience for our media product could vary across many levels of society however I believe it would be most popular with the working class, British 16-25 year olds.


How did you attract/address your audience?



Through using violence which is enjoyed in the form of media products such as games and films more by the working class we have attracted the audience along with the gritty realism of the film this could also attract middle class viewers.

What have you learnt about technologies from the process of constructing this product?


During the making of our media piece I have personally found that technology can be a wonderful thing I terms of editing work or airbrushing the fine details to make the film better overall. However there are also struggles with technology with the adaption to using a camera without a tripod and using editing software that is completely new to me. Yet I believe that technology only proves to further the distance to which people can go with the simplest equipment.

 Looking back at your preliminary task, what do you feel you have learned in the progression from it to the full product?


The differences I have seen in the transition from preliminary task to actual final piece is the capability with editing software with the prelim being good but not perfect and the final piece running far4 more smoothly paired with the musical timing which makes the piece better as a whole.