Kick-Ass

Marketing https://www.youtube.com/watch?v=Fy1rwFY5EmI&feature=player_embedded
Since Kick Ass was an independent film it's marketing campaign was carried out on a very limited budget. Because of this, the film was marketed partially using a viral campaign in which people were hired to dress as the main character and run around various cities to raise awareness of the film.

When marketing the film, Lionsgate were also one of the first film studios to sync up all of it's branding pages across social media such as Facebook, Twitter and YouTube to one domain.

The film was also marketed in more conventional ways, such as TV and online trailers and posters.

Reception

Kick Ass was generally well received upon its release:

• Rotten Tomatoes-7.1/10
• Metacritic-66%
• The Guardian-5 stars
• Empire-5/5

However, it did receive criticism from some critics, such as Roger Ebert, who found the film "morally reprehensible".