Thursday, 17 September 2015

Music Video review - From the Feminist and Post-Feminist Perspective

Dirty Talk Wynter Gordon

Feminist Viewpoint:-
This young woman has been corrupted by the music industry. The camera angle used at the introduction to the video is a simple long shot that displays her whole body. However it is when Wynter spins around that is a cause for concern as it conveys that she is nothing more than an object on display from angles. On a similar note, her human figure is used and silhouetted in a regular order along a later shot. This is an effect of literally using this young woman as a pattern for decorative purposes. Heavily made up, scantily clad and dancing in an erotic manner. All of these indicate that the viewers that she attracts are not in fact interested in her music and she is simply in this video to fulfil the male gaze. This is further supported when the video takes a turn in which Wynter ends up fully naked and barely covering herself on the floor. This body language re-affirms the idea that women are helpless in the viewers and shows that she cares more about the amount of views she has compared to her own self respect as an artist. During her appearance being naked Wynter is say on the floor with a completely white background and her body radiates colour. This use of colour attracts the attention and draws it to her naked self. This epitomises Wynter Gordon's attempt at rising to superstardom through the medium of the music industry: Highly disappointing.

Post-feminist Viewpoint:-
This vibrant young woman uses all things at her advantage to further career. The long shot used to show all of her body is used to display all of her form and allow the viewers to appreciate her as a woman. Many of the effects use the shape of Wynter's body as a modicum through which the viewer may be enchanted by. This is shown when her silhouette is used to form a pattern which draws all the attention to the artist therefore embracing her in her music video. The portion of the video in which Wynter has removed her items of clothing and is shown crawled up on the floor has many meanings; she is naked because her music reflects who she truly is and she does not need to alter herself through her outfit. Furthermore her being crawled up on the floor displays Wynter as fully capable to accept all parts of being a woman including vulnerability. The nature of the song is that of a woman who knows what she wants and knows that she is going to get exactly that. If you pair this nature with her provocative dancing the viewer can ascertain that Wynter is a role model who fulfils her own desires and needs as an independent, driven woman with a career oriented overview of life.

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